Alessi Rebrand
A visual identity refresh and advertising campaign created to introduce Alessi’s design legacy to a modern Canadian audience.
Branding · Graphic Design · Visual Design
My Role
Brand IdentityLogo RedesignCampaign DesignAdvertising DesignSocial Media Design
The Challenge
The challenge was to balance Alessi’s established design legacy with a more contemporary visual language while increasing awareness among Canadian consumers.
Overview
Alessi is an Italian design brand known for innovative home and kitchen products. This project explored how its visual identity and advertising could be refreshed for a younger Canadian audience.
The visual direction balances Alessi’s established design heritage with a cleaner, more contemporary identity aimed at a younger Canadian audience.
CREATIVE DIRECTION
Heritage + Modernity
Preserve the sophistication of Alessi while introducing a more contemporary and accessible visual language.
Minimal Visual System
Use clean typography, strong contrast, and restrained graphic elements to reflect simplicity and confidence.
Audience Focus
Create a visual identity that feels relevant to design-conscious millennials and Gen X consumers in Canada.
The redesigned identity simplifies the Alessi wordmark while introducing a bold horizontal element above the name. The goal was to create a stronger, more contemporary mark without losing the brand’s established character.
Primary Red
Monochrome Black
Red Wordmark
LOGO REDESIGN
The logo system was designed to remain recognizable and flexible across both digital and advertising applications.
Design Rationale
The redesign focuses on simplicity and visual strength. A bold horizontal line was introduced above the Alessi wordmark as a distinctive graphic element, reinforcing a sense of confidence and structure while keeping the overall identity minimal and recognizable.
01 Simplicity
The redesigned identity reduces visual complexity and relies on a clean, uncluttered wordmark.
02 Strength
The horizontal line adds a strong graphic gesture that gives the logo more presence and visual authority.
03 Versatility
The identity was designed to remain recognizable across different formats, from advertising to social media applications.
CAMPAIGN APPLICATIONS
Outdoor Advertising
Bus shelter applications featuring the refreshed Alessi visual identity.
Social Media Content
Branded social media assets extending the campaign into digital touchpoints.
Bus Shelter Poster
A focused outdoor advertisement highlighting Alessi’s product and redesigned identity.
OUTCOME & REFLECTION
This project explored how a heritage design brand could be refreshed for a younger Canadian audience while preserving its established character. By redesigning the logo and applying the new identity across outdoor advertising and social media, I developed a more cohesive and contemporary visual system.
Balanced heritage with a more contemporary visual directionCreated a flexible identity across print and digital applicationsStrengthened my branding, campaign design, and visual communication skills