About Me
Designing with clarity, purpose, and a strong visual point of view.
I’m Leili, a Product and UX/UI Designer with a background in visual design and interactive media. I combine user research, thoughtful interface design, and visual communication to make digital experiences clearer and easier to navigate.
My Background
My background spans visual arts, graphic design, and interactive media, including a diploma in Interactive Media Design from Seneca Polytechnic. I have worked with clients, developers, and marketing teams across freelance and in-house design roles.
My UX/UI work includes user interviews, information architecture, user flows, and prototyping. I bring this experience together with a strong foundation in typography, layout, and visual communication.
What I Do
I design digital interfaces and user experiences, supported by a background in visual design, branding, and motion.
UX/UI Design
Designing clear, intuitive interfaces and responsive digital experiences with a user-centered approach.
Visual Design
Creating strong visual systems, layouts, typography, and communication materials across digital and print.
Brand & Campaign Design
Developing visual concepts, brand identities, and campaign assets that create consistent and engaging brand experiences.
Motion & Digital Content
Using motion, editing, and digital storytelling to bring ideas and brands to life.
My Approach
My approach combines understanding user needs, exploring design options, and refining interfaces through feedback.
01 Understand
I explore the problem, user needs, and project goals through interviews and research.
02 Explore
I develop user flows, wireframes, and prototypes to explore how the experience could work.
03 Refine
I use feedback to refine navigation, interface details, and visual consistency.
Have a project, opportunity, or creative idea in mind? I’d love to hear from you.
Let’s Work Together