Naturecycle
A clean, eco-conscious skincare app designed to help users discover natural products and make more informed beauty choices.
Product Design · UX/UI
My Role
UX/UI DesignUser ResearchInformation ArchitectureWireframingPrototypingVisual Design
The Challenge
Skincare choices can feel overwhelming when product information, ingredients, and sustainability details are difficult to understand. The challenge was to create a simple experience that helps users discover and evaluate products with confidence.
Overview
NaturCycle is a skincare app designed to help users explore natural beauty products, understand product information, and make more conscious choices based on their personal needs and values.
DESIGN PROCESS
01 Research
02 Persona
03 User Flow
04 Wireframes
05 UI Design
06 Prototype
07 Testing
From understanding user needs and skincare habits to designing and testing a clear, sustainable product experience.
Problem
Skincare shoppers often face too much information, unclear ingredient lists, and limited guidance about sustainable product choices.
Goal
Create a simple and trustworthy experience that helps users discover skincare products, understand key information, and make more conscious choices.
Solution
NaturCycle brings product discovery, skincare information, and sustainability-focused guidance together in one clear and approachable mobile experience.
USER PERSONA
To keep the experience grounded in real skincare needs, I created a user persona representing people who want clearer product information, personalized guidance, and more conscious beauty choices.
USER FLOW
The user flow maps how users move through NaturCycle, from discovering skincare products to reviewing product details and making more informed choices.
USER JOURNEY
The journey map highlights how users move from recognizing a skincare need to exploring products, comparing information, and making a more confident and conscious choice.
FINAL UI
The final interface combines product discovery, skincare information, and sustainability-focused guidance in a clean and approachable mobile experience.
OUTCOME & REFLECTION
NaturCycle helped me explore how product design can make skincare information feel clearer, more approachable, and more meaningful. Through this project, I strengthened my skills in research-driven design, information architecture, user flows, and creating a calm visual experience around sustainability and personal care.
Designed around clarity, trust, and conscious decision-makingSimplified product information into a more approachable experienceStrengthened my ability to connect research with visual design decisions